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Congrats to National Hardware, our 2022 ADDY award-winning client partner
Hanson Inc. is proud to congratulate our client partner National Hardware for winning an ADDY award in the 2022 ADDY Awards for the Toledo chapter.
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Creative
Technology
Awards
Client Partnership
Celebrating our 2021 WebAward winning client partner
Hanson is thrilled to celebrate our 2021 WebAward winning client partner dormakaba.
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Creative
Technology
Client Partnership
Awards
Redefining boundaries with interactive experiences
Director of Front-end Development Jenny Koeppel and Sr. Visual Designer Scott Deca discuss redefining boundaries through interactive experiences.
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Creative
Technology
Front End Development
Interactive Design
Celebrating Our 2020 WebAward-Winning Client Partners
Hanson is thrilled to celebrate our 2020 WebAward winning client partners: Restorative Therapies Inc., O-I Glass, and Battelle.
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Creative
Technology
Awards
Client Partnership
Congrats to Battelle, our 2020 ADDY Award-Winning Client Partner
Congratulations to Battelle, our 2020 ADDY Award winning client partner.
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Creative
Technology
Awards
Client Partnership
4 Ways Photographers Can Craft a Great Photo Session Experience
Visual Designer and passionate photographer Rebecca Maag discusses four tips for photographers to craft a great photo experience.
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Creative
Visual Design
Photography
Designing an Interactive Experience
Software Engineer David Williams and Visual Designer Chris Hatfield on how they collaborated to create an interactive experience at the Toledo ADDY Awards.
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Technology
Creative
Emerging Technology
Interactive Design
Designing for ADA Compliance
Designing for ADA compliance to meet web accessibility guidelines.
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Creative
Strategy
Interactive Design
User Experience
iPhone X: The devil is in the details
Director of Design Chas Ryder reviews the iPhone X and how it's noteworthy features impact design.
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Technology
Creative
Emerging Technology
Interactive Design
What We Know Now: Chas Ryder
Career lessons from Director of Design Chas Ryder.
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Creative
Creativity
Interactive Design
Easing, Excessiveness, and Pace in Motion Design
Best practices for animation and what to avoid with Motion Designer Corey Kujawski.
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Creative
Creativity
Interactive Design
What Does Being a “Top Workplace” Mean to Us?
Hansonites reflect on what being named to The Blade's Top Workplaces of 2015 means to them.
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As you may have heard, Hanson was recently named to The Blade's Top Workplaces (for the second year in a row). Because this award is based on employee surveys, we wanted to hear what being named a top workplace means to our fellow Hansonites. (Spoiler alert: a lot of us feel lucky to be part of this team!)

Creative
Strategy
Technology
Hanson
Toledo
Adobe Generator: Best Thing Since Sliced GIFs
Dave Rodriguez of Hanson Inc. demonstrates why the front end design team is excited about the new Generator feature in Adobe Photoshop.
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We don’t usually discuss specific products on the blog, but a new feature of Adobe Photoshop CC called Generator has our team talking. Starting with version 14.1, Photoshop allows developers to directly export layers as graphic assets without having to slice, hide, nudge, copy or paste.

Creative
Interactive Design
On Mobile Forms and Homer Simpson Fingers
Designing successful mobile forms is about removing as much data entry as possible and optimizing what remains so even Homer Simpson could fill them out.
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There’s an old episode of The Simpsons where Homer, working from home, tries to call the nuclear plant to warn about a meltdown. As he dials, he hears the following recording: “The fingers you have used to dial are too fat. To obtain a special dialing wand, please mash the keypad with your palm now.”

Strategy
Creative
Technology
Interactive Design
Mobile
The LTO Revolution for Video Storage
Ron Shrewsbery of Hanson Inc explains why when it comes to video storage, tape drives are back and they’re better than ever.
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So you’re a video professional. You’ve been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?

Creative
Video Production
Video
Behind the Magic of Live Events
Paul Molnar, Senior Onsite Manager at Hanson Inc., reveals some of the technical expertise behind live event management and event marketing.
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The house lights dim. The crowd hushes. Music swells from an unseen source as the curtains part to reveal an actress, in a trio of spotlights, swooping down from the stars...

Strategy
Creative
Event Management
Video Production
Infographic: 4 Types of Redesigns
How do you define a "website redesign"? This infographic from the team at Hanson Inc. helps you understand the differences between 4 main types of redesigns.
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When you think of a website redesign, what comes to mind? Is it a new look and feel only? Does it include updated functionality? What about backend updates? Where is the line between updating a site and starting over with a new one? Everyone seems to have their own definition.

Creative
Branding
Interactive Design
4 Reasons to Revise Your Content During a Redesign
Mindy Withrow, Content Strategist at Hanson Inc., offers 4 reasons you should revise your content during a site redesign.
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Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...

Strategy
Creative
Content Strategy
Digital Marketing
5 Sources for Inspiring Interactive Design
Joe Payton, a senior interactive designer at Hanson, shares 5 sources for inspiring interactive design.
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Inspiration is a fickle beast. You never know when one unique sight or sound will touch off a spark of creativity. So when I’m starting a new interactive design project, I comb through these 5 sources of inspiration...

Creative
Creativity
Interactive Design
6 Reasons Your Video Content Underperforms and How to Improve It
Too often branded videos online underperform. Here are a few common issues with online video content and how to improve it for your brand.
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It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.

Strategy
Creative
Branding
Content Strategy