5 Questions to Solve Your Business Challenge

The insights gained from this 5-point analysis reveal the unique, measurable way you will succeed.

Do you need a competitive assessment?

What We Know Now: Darin Smith

What We Know Now: Zak Jasinski

Evolve Your Email Marketing

Jordan Rees, Senior Project Manager

Developing Content for the Healthcare Consumer

What We Know Now: Mike Osswald

Yes, Paid Media is a Great Opportunity for B2B

Understanding the Google Analytics 360 Suite

What It’s Really Like to Intern at Hanson

Why Niche Social Networks are Good for Business

The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...

What Being in a Band Taught Me About Social Media

Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.

Considerations for Planning a MarTech Stack

Hanson’s 5 Productivity Tools for Exceptional Remote Work

Becca Rudd, Copywriter