Digital Marketing

How to Build the Right MarTech Stack

The ideal MarTech stack isn't one size fits all, but here are some considerations for planning a MarTech stack.

Hanson’s 5 Productivity Tools for Exceptional Remote Work

Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.

5 Questions to Solve Your Business Challenge

The insights gained from this 5-point analysis reveal the unique, measurable way you will succeed.

Want to know the 5 questions that will solve your business challenge? It sounds like a gimmick, but it’s just strategic planning.

Do you need a competitive assessment?

How to tell if you need a competitive assessment in order to evolve your marketing strategy.

Evolve Your Email Marketing

Email marketing is an essential sales tool for retaining customers and attracting new ones. Here's how to evolve your email marketing for a clear strategy.

Developing Content for the Healthcare Consumer

Mindy Withrow, Director of Content Strategy, says the key to developing good content for healthcare consumers is to think like an educator.

Yes, Paid Media is a Great Opportunity for B2B

How to include paid media in your B2B marketing strategy with Paid Media Strategist Angela Strock.

Understanding the Google Analytics 360 Suite

A breakdown of Google Analytics 360 Suite and how the products work together to improve your digital marketing.

Why Niche Social Networks are Good for Business

The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.

Steve Dwyer, connection strategist at Hanson Inc., discusses the rise of niche social networks and why they are good for business.

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...

Mindy Withrow, Content Strategist at Hanson Inc., offers 4 reasons you should revise your content during a site redesign.

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...

Chris Kujawski of Hanson Inc. presents 5 reasons PPC campaigns fail and what you can do to start improving them now.

What Being in a Band Taught Me About Social Media

Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...

After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media.

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your company's products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers.

Too often branded videos online underperform. Here are a few common issues with online video content and how to improve it for your brand.