
Why Niche Social Networks are Good for Business
The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.
Steve Dwyer, connection strategist at Hanson Inc., discusses the rise of niche social networks and why they are good for business.