Understanding the Google Analytics 360 Suite

A breakdown of Google Analytics 360 Suite and how the products work together to improve your digital marketing.

What Google’s Paid Search Changes Mean For You

Learn how Google's recent paid search changes impact you as an internet user or marketer with Jr. Media Analyst Angela Strock.

De-Mystifying Google Analytics: Geographical Data Import

How to implement the geographical data import feature in Google Analytics with Senior Metrics and Media Strategist Chris Kujawski.

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...

Chris Kujawski of Hanson Inc. presents 5 reasons PPC campaigns fail and what you can do to start improving them now.