De-Mystifying Google Analytics: Geographical Data Import

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

What Google’s Paid Search Changes Mean For You

Understanding the Google Analytics 360 Suite

What We Know Now: Chris Kujawski

One of Hanson’s core values is “stay curious,” an attitude of continuous learning that characterizes our employees and reflects the ever-evolving nature of our industry. To celebrate this value, we’ve been talking to various Hansonites about career lessons learned, starting first with Ben Eddings, video production specialist, and then Sue Woten-Schultz, account director. Today we’re talking to connection strategist Chris Kujawski.

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...