What Google’s Paid Search Changes Mean For You

Learn how Google's recent paid search changes impact you as an internet user or marketer with Jr. Media Analyst Angela Strock.

De-Mystifying Google Analytics: Geographical Data Import

How to implement the geographical data import feature in Google Analytics with Senior Metrics and Media Strategist Chris Kujawski.

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...

Mindy Withrow, Content Strategist at Hanson Inc., offers 4 reasons you should revise your content during a site redesign.