Content Strategy
Content Marketing
Hanson
Toledo
Digital Marketing
Healthcare
Healthcare Content
Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
Interactive Design
Search
It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.
Branding
Social Media
How many visits and comments does your company blog get? Is that a painful question to answer? Companies large and small have recognized the immense popularly of blogging and jumped on the bandwagon. But a tour of these brand blogs reveals that many still don’t know why to blog (other than “we should”) or how to blog (beyond the function of WordPress). Indicator number one? Their blogs are full of press releases. What’s wrong with that? Plenty. Here are four reasons to get the press releases out of your brand’s blog...
Blogging
Those emotions, while not entirely connected, look something like a curvy line with highs, lows and everything in between, which is a great transition to our topic: empathy maps.
Productivity
Remote
Technology