Content Strategy

GEO Doesn’t Have to Be Hard

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

​​The Big Shift: How to Redesign Content-Heavy Websites Without Losing Your Mind

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Hanson’s 5 Productivity Tools for Exceptional Remote Work

Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.

Why empathy maps are more important than ever

Those emotions, while not entirely connected, look something like a curvy line with highs, lows and everything in between, which is a great transition to our topic: empathy maps.

Strategic Planner Laura Pierce explores why empathy maps are more important now than ever.

Developing Content for the Healthcare Consumer

Mindy Withrow, Director of Content Strategy, says the key to developing good content for healthcare consumers is to think like an educator.

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...

Mindy Withrow, Content Strategist at Hanson Inc., offers 4 reasons you should revise your content during a site redesign.

4 Reasons to Keep Press Releases Out of Your Company Blog

How many visits and comments does your company blog get? Is that a painful question to answer? Companies large and small have recognized the immense popularly of blogging and jumped on the bandwagon. But a tour of these brand blogs reveals that many still don’t know why to blog (other than “we should”) or how to blog (beyond the function of WordPress). Indicator number one? Their blogs are full of press releases. What’s wrong with that? Plenty. Here are four reasons to get the press releases out of your brand’s blog...

Here are four reasons to get the press releases out of your branded company blog.

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your company's products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers.

Too often branded videos online underperform. Here are a few common issues with online video content and how to improve it for your brand.