
Memes, Community and the Evolution of Communication
Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason—the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers…
Steve Dwyer, Connection Strategist at Hanson Inc., reflects on how memes influence communication and community building in making people "close strangers."