Branding

Designing an Interactive Experience

Software Engineer David Williams and Visual Designer Chris Hatfield on how they collaborated to create an interactive experience at the Toledo ADDY Awards.

Infographic: 4 Types of Redesigns

When you think of a website redesign, what comes to mind? Is it a new look and feel only? Does it include updated functionality? What about backend updates? Where is the line between updating a site and starting over with a new one? Everyone seems to have their own definition.

How do you define a "website redesign"? This infographic from the team at Hanson Inc. helps you understand the differences between 4 main types of redesigns.

Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason—the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers…

Steve Dwyer, Connection Strategist at Hanson Inc., reflects on how memes influence communication and community building in making people "close strangers."

What Being in a Band Taught Me About Social Media

Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...

After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media.

4 Reasons to Keep Press Releases Out of Your Company Blog

How many visits and comments does your company blog get? Is that a painful question to answer? Companies large and small have recognized the immense popularly of blogging and jumped on the bandwagon. But a tour of these brand blogs reveals that many still don’t know why to blog (other than “we should”) or how to blog (beyond the function of WordPress). Indicator number one? Their blogs are full of press releases. What’s wrong with that? Plenty. Here are four reasons to get the press releases out of your brand’s blog...

Here are four reasons to get the press releases out of your branded company blog.

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.

Too often branded videos online underperform. Here are a few common issues with online video content and how to improve it for your brand.