Social Media

Should your brand be on TikTok?

A deep dive into whether or not your brand should be on TikTok from Marketing Manager Sally Stearns.

Your Quality Time: How Social Platforms Steal Your Attention (and What You Can Do About It)

Mike Osswald dives deep into the concept of time well spent, exploring how social platforms can steal your attention (and what you can do about it).

The Benefits of Social Listening

Learn the benefits and how to implement social listening for your brand with Content Strategist Sally Stearns.

How To Optimize Your YouTube Channel

How to optimize your YouTube channel for better performance with Content Strategist Sally Stearns.

What Instagram’s album feature means for brands

Learn what Instagram's album feature means for your brand and how to take advantage of it for better brand storytelling.

Why Trade Shows are Great Opportunities for Social Engagement

Trade shows have long served as a breeding ground for innovations and relationships. And while many brands and industries have spent decades perfecting their trade show strategies, social media is a relatively new addition to these strategies. As more companies continue to develop an active social presence, many are realizing that trade shows are great opportunities for social engagement. Here are a few reasons why.

Steve Dwyer of Hanson Inc. explains why trade shows are great opportunities for social engagement.

Why Niche Social Networks are Good for Business

The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.

Steve Dwyer, connection strategist at Hanson Inc., discusses the rise of niche social networks and why they are good for business.

Going Social with the Jamie Farr Toledo Classic

I once sold lemonade to Jamie Farr. Or, I tried to. I grew up across the street from Highland Meadows Golf Course, which—if you know anything about Toledo—has long been the home of the Jamie Farr Toledo Classic. It was a tradition of my childhood that every summer for one week, LPGA players and fans took over my neighborhood to have fun and raise money for local children’s charities...

Steve Dwyer, Connection Strategist at Hanson Inc., blogs about his childhood connection to the Jamie Farr Toledo Classic and why he's excited about our social media partnership with them.

Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason—the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers…

Steve Dwyer, Connection Strategist at Hanson Inc., reflects on how memes influence communication and community building in making people "close strangers."

What Being in a Band Taught Me About Social Media

Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...

After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media.

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.

Too often branded videos online underperform. Here are a few common issues with online video content and how to improve it for your brand.