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The latest industry news, updates and info.
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Learn how our customers are making big changes.
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Get up and running on new features and techniques.
Documentation
All the boring stuff that you (hopefully won’t) need.

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About us
Learn about our story and our mission statement.
Press
News and writings, press releases, and press resources.
Careers
We're hiring!
We’re always looking for talented people. Join our team!
Legal
All the boring stuff that Dan from legal made us add.

Resources

Man working at desk
How to get started
Jump right in — get an overview of the basics and get started on building.
Watch video
Woman looking at phone
Advanced features
Once you’re ready, learn more about advanced analytics, features and shortcuts.
Watch video
All video tutorials
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Latest
Here at Hanson
Strategy
Creative
Technology

Video

Easing, Excessiveness, and Pace in Motion Design

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Creativity

Interactive Design

Animation

Video

How To Optimize Your YouTube Channel

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Social Media

Video

YouTube

YouTube Channel

YouTube Optimization

The LTO Revolution for Video Storage

So you’re a video professional. You’ve been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?

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Video Production

Video

Behind the Magic of Live Events

The house lights dim. The crowd hushes. Music swells from an unseen source as the curtains part to reveal an actress, in a trio of spotlights, swooping down from the stars...

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Event Management

Video Production

Hanson

Video

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.

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Branding

Content Strategy

Digital Marketing

Social Media

Content Marketing

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