all articles

Congrats to National Hardware, our 2022 ADDY award-winning client partner

Read TIme

#

minutes

Published

March 24, 2022

Graphic promoting the 2022 American Advertising Awards, featuring the awards logo and a tablet displaying a website homepage for a home improvement or building products company.

Every year, the American Advertising Federation hosts the American Advertising Awards (ADDYs), which is the advertising industry’s largest and most representative competition. This year, the local Toledo chapter’s event was hosted virtually on Thursday, March 11, and we’re thrilled to announce that one of our client partners was among the celebrated winners!

National Hardware
, a leading manufacturer of builders’ hardware, won a Bronze ADDY Award for their redesigned website. We worked with the National Hardware team on this website to help homeowners rethink hardware for home improvement projects by showing them just how fun and easy DIY-ing can be through an engaging online experience.

Congratulations again to our partners at National Hardware, and thank you to our internal teams here at Hanson who worked so hard to produce all of our amazing work over the past year!

You may also like
An illustration of a person writing with a pencil, with a thought bubble above their head showing a glowing light bulb to represent an idea or creativity.
5 Sources for Inspiring Interactive Design

Inspiration is a fickle beast. You never know when one unique sight or sound will touch off a spark of creativity. So when I’m starting a new interactive design project, I comb through these 5 sources of inspiration...

Joe Payton, a senior interactive designer at Hanson, shares 5 sources for inspiring interactive design.

Stylized graphic spelling “VIMM” with icons: an eye, a light bulb, a question leading to a square, and a pixelated hand cursor.
How the VIMM Model can Improve Usability of Your Site or Application

There are many definitions of “usability,” but most of them are too general to be useful. The VIMM Model is different. It’s a practical approach to improving usability that can be applied by just about anyone.

The VIMM Model is a practical approach to improving usability. Learn how to use it to improve usability of your website or application.

A smartwatch displayed on a metal stand on a wooden surface, with its app icons visible on the screen against a softly lit, blurred background.
Developing Custom Apple Watch Apps: A Hanson Demo

You already know that the Apple Watch is Apple’s entry into the blossoming smartwatch and wearable category. It works like this: the computer-on-your-wrist has a symbiotic relationship with your iPhone. Health data read from the watch sensors flows to your phone’s activity tracker. Incoming notifications for apps on your phone are routed to your watch, where a click glance removes the need to pull the phone from your pocket. How do you create custom watch apps that enhance existing iPhone apps? Let’s walk through the process.

Director of Mobile and Emerging Technologies Josh Jacob on the process of developing custom apple watch apps.