How to Improve Your Website Post-Launch

Launching your website is just the beginning. The real work lies in continuously optimizing it for peak performance. 

A user-centric website anticipates needs, removes friction, and fosters effortless connection. It’s the difference between visitors feeling understood or frustrated. By putting users at the heart of the strategy, engagement increases, goals are achieved, and brand loyalty grows.

Our team dives deep into data and analytics, asking the critical questions to uncover both challenges and opportunities. We meticulously track your users' journeys, identifying exactly where they excel and where they encounter roadblocks. Through our proven expertise, we've developed four tried-and-true site assessment and optimization strategies that consistently deliver superior experiences for your audience and, crucially, better outcomes for you, our client.

UX and Metrics Analysis

To build a website for your users, you have to understand their perspective. A UX (User Experience) and Metrics Analysis is our way of doing just that. It's a process where we blend hard data with human-centered thinking to understand the story your website analytics tell. We analyze audience pathing to see the journeys visitors take, use heatmaps to visualize where they click and scroll, and monitor key metrics to pinpoint exactly where the experience shines and where it falls short.

This deep dive allows us to answer critical questions:

• Is the navigation intuitive, or are users getting lost?
• Are calls-to-action clear, compelling, and driving intended actions?
• Where are the friction points that cause visitors to abandon their journey?

By uncovering these insights, we can make targeted improvements that have a massive impact. It might mean simplifying a form, clarifying a navigation label, or redesigning a landing page flow. This isn't just about tweaking buttons, it's about making every interaction feel effortless and intentional. 

SEO and GEO Optimization 

Generative Engine Optimization (GEO) goes beyond traditional SEO by focusing on how AI engines shape visibility and discovery. GEO helps brands connect with AI-driven audiences by uncovering key opportunities, including:

• Keyword Gaps: Find high-value keywords driving competitors' traffic but missing from your content—especially those influencing AI-generated responses.
• AI Visibility Signals: Identify domains and URLs gaining traction on platforms like ChatGPT, Perplexity, and Copilot to build “AI authority.”
• Competitor Blind Spots: Spot areas where competitors rank in traditional search but are absent in AI results, giving you an edge.
• Missed Opportunities: Highlight topics with strong conversational demand (e.g., "how" or "compare" queries) where your brand can secure inclusion by optimizing content and structured markup.

With GEO, you can stay ahead in the evolving digital landscape by aligning your strategy with the rise of generative AI.

Accessibility and Compliance Assurance

A truly user-centric website welcomes everyone without exception. Accessibility is not a feature, it’s a fundamental principle of inclusive design. It’s about ensuring that people with disabilities, whether visual, auditory, motor, or cognitive, can access and interact with your content as easily as anyone else.

Our accessibility and compliance scans are a crucial part of our commitment to building open and equitable digital spaces. We audit your website against established standards like the Web Content Accessibility Guidelines (WCAG) to identify and eliminate barriers. This can include:

• Ensuring sufficient color contrast for visually impaired users.
• Adding proper labels and tags so screen readers can interpret content.
• Making sure the site is fully navigable using only a keyboard.

Embracing accessibility is more than just a legal safeguard, it's a powerful statement about your brand's values. It demonstrates a commitment to community and inclusivity, opening your doors to a wider audience and strengthening your reputation. When you design for everyone, you create a better experience for all.

Technical Code Assessment

A beautiful front-end experience can be completely undermined by a chaotic, buggy, or insecure backend. This not only frustrates your internal teams, but can damage your company's reputation and bottom line. That's why a Technical Code Scan is a non-negotiable part of our process. It’s our pledge to deliver an exceptional experience for both your team and your entire business.

Using powerful tools like Codacy, we conduct a thorough health check of your website's codebase. Think of it as an expert mechanic inspecting the engine of a high-performance car. We hunt for:

• Security Vulnerabilities: We proactively identify and patch weaknesses to protect your site, your users' data, and your company from costly breaches.
• Code Health Issues: By cleaning up inefficient code, we improve site speed and performance, leading to better search engine rankings and a more positive customer experience.
• Readability Problems: We ensure the code is well-organized, which simplifies future updates. This allows your business to adapt quickly to market changes and reduces long-term development costs.

A clean, healthy, and secure codebase makes managing your site easy, empowering your team to make updates quickly and confidently. For the company, this translates to reduced risk, lower maintenance costs, and a stable, high-performing digital asset that supports business growth.

The Results of a Hanson Partnership

Insights are only as valuable as the action they inspire. After our comprehensive scans, we don't just hand over a dense report. We get together and build a strategic roadmap, with a clear, prioritized plan tailored to your needs. 

We recently transformed a client's site health from a below average 70% site health to a best-in-class 98%, outperforming 92% of top-ranking websites. 

Looking for help with your site? Our team structures each recommendation by priority and expected return on investment (ROI), empowering you to make smart, informed decisions about where to allocate resources for the most significant impact. 

Connect with us and find out more about what we can do.

‍