Signs Your MarTech Stack Is Working Against You

Discover the warning signs of an underperforming MarTech stack and learn how better integrations, data capture, and workflows can improve marketing efficiency and customer experiences.

Insights

What Customer Journey Gaps Are Costing You Conversions?

Are customer journey gaps costing you conversions? Discover where your marketing funnel may be leaking and how to turn more visitors into loyal customers.

Experience Delivery

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GEO Doesn’t Have to Be Hard

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

Content Strategy

How To Optimize Your YouTube Channel

How to optimize your YouTube channel for better performance.

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How to Build the Right MarTech Stack

The ideal MarTech stack isn't one size fits all, but here are some considerations for planning a MarTech stack.

Digital Marketing

Marketing Automation

A large indoor trade show floor with red carpeted aisles, featuring multiple booth displays designed like small houses and storefronts, where attendees walk and gather around branded exhibits.

What 35+ Years at IBS/KBIS Taught Me About the Importance of Showing Up

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

Building Products

The Big Shift: How to Redesign Content-Heavy Websites Without Losing Your Mind

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Website Redesign

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Comparing 4 Types of Content Management Systems

How to choose the right CMS platform for your next website or digital experience

Compare open-source, enterprise, SaaS, and headless CMS platforms to find the right fit for your content, team, and digital strategy.

Web Development

How Codacy Helps Hanson’s Development Team Up Their Game

Learn how automated code scanning with Codacy improves security, code quality, and long‑term maintainability for modern web development.

Building Products

When Webflow Works: Breaking Barriers for Creatives, Marketers, and Developers

Discover how Webflow empowers our creatives, marketers, and developers with design freedom and seamless collaboration.

A large audience seated in a conference hall listens to a speaker on stage, with presentation screens and a prominent “Great Lakes AI Week” event display in the background.

Human-Centered Innovation: How Great Lakes AI Week Is Shaping Our AI Journey

Hanson reflects on insights from Great Lakes AI Week—highlighting responsible, human-centered innovation and how AI can elevate work, creativity and value.

Digital Experience

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How to Improve Your Website Post-Launch

Improve your site and increase engagement with these four tried-and-true site assessments and optimization strategies.

Content Marketing

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Hanson’s 5 Productivity Tools for Exceptional Remote Work

Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.

Digital Marketing

Content Strategy

5 Questions to Solve Your Business Challenge

5 Questions to Solve Your Business Challenge

The insights gained from this 5-point analysis reveal the unique, measurable way you will succeed.

Want to know the 5 questions that will solve your business challenge? It sounds like a gimmick, but it’s just strategic planning.

Digital Marketing

Strategic Planning

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3 Key Sources for Accessible Market Research

Sr. Strategic Planner Zori Ivanova dives into 3 sources for accessible market research during the strategic planning process.

Market Research

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Why empathy maps are more important than ever

Those emotions, while not entirely connected, look something like a curvy line with highs, lows and everything in between, which is a great transition to our topic: empathy maps.

Strategic Planner Laura Pierce explores why empathy maps are more important now than ever.

Content Strategy

Congrats to National Hardware, our 2022 ADDY award-winning client partner

Hanson Inc. is proud to congratulate our client partner National Hardware for winning an ADDY award in the 2022 ADDY Awards for the Toledo chapter.

Client Partnership

Graphic highlighting a 2021 WebAwards win, featuring a “Standard of Excellence Winner” badge and a screenshot of the dormakaba Americas website interface.

Celebrating our 2021 WebAward winning client partner

Hanson is thrilled to celebrate our 2021 WebAward winning client partner dormakaba.

Client Partnership

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Redefining boundaries with interactive experiences

Director of Front-end Development Jenny Koeppel and Sr. Visual Designer Scott Deca discuss redefining boundaries through interactive experiences.

Front End Development

Interactive Design

Should your brand be on TikTok?

A deep dive into whether or not your brand should be on TikTok from Marketing Manager Sally Stearns.

Social Media Strategy

Graphic showcasing WebAwards 2020 wins, including “Outstanding Website,” “Non-Profit Standard of Excellence,” and “Best Medical Equipment Website,” with corresponding project previews and client logos.

Celebrating Our 2020 WebAward-Winning Client Partners

Hanson is thrilled to celebrate our 2020 WebAward winning client partners: Restorative Therapies Inc., O-I Glass, and Battelle.

Client Partnership