Hanson Inc.

5 Questions to Solve Your Business Challenge

The insights gained from this 5-point analysis reveal the unique, measurable way you will succeed.

Subcategories

De-Mystifying Google Analytics Part 1: Internal Site Search

Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Strategy

Analytics

Google

What Does Being a “Top Workplace” Mean to Us?

Hansonites reflect on what being named to The Blade's Top Workplaces of 2015 means to them.

As you may have heard, Hanson was recently named to The Blade's Top Workplaces (for the second year in a row). Because this award is based on employee surveys, we wanted to hear what being named a top workplace means to our fellow Hansonites. (Spoiler alert: a lot of us feel lucky to be part of this team!)

Request for Proposal, or Request for Partner?

Rodney Kinn of Hanson Inc. explains why sometimes a Request for Partner results in greater benefits than a Request for Proposal.

As a digital agency, we’ve responded to our fair share of RFPs over the years. Some are well thought out and others… not so much. Previously, we've shared our reflections on the RFP process, offering some specific suggestions for how to make it more valuable for everyone. But another way companies can make the RFP process better is to ask themselves: are we looking for a vendor to complete a one-time job, or are we looking for a partner to provide solutions now and guidance into the future?

Strategy

Client Partnership

Enterprise

7 Reasons to Define Your Solution First

Leslie Mohn of Hanson Inc. identifies seven reasons to start your project with a requirements definition and solution design phase.

When you’re creating a new website or app, it might be tempting to dream big and work out the details later. But it’s always wiser to start by defining your solution first. At Hanson, we call this Requirements Definition and Solution Design.

Strategy

User Experience

Problem Solving