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How to Improve Your Website Post-Launch

Improve your site and increase engagement with these four tried-and-true site assessments and optimization strategies.

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User Experience
People Skills for UX 2015: Negotiation Skills — Making a Case for UX
User Experience Architect Hollyce Balentine recaps the People Skills for UX 2015 Conference and discusses negotiation skills for UX.
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As a User Experience Architect, I was fortunate to attend the recent People Skills for UX webinar locally sponsored in part by Hanson and hosted by Rosenfeld Media and Environments for Humans. The webinar featured specialists on topics related to improving interpersonal relationships, with user experience leaders then tying those topics into the realm of digital design. One thing that became clear through all of these presentations was how crucial people skills are to advocating for UX.

Strategy
Hanson
User Experience
Graphic with the text ‘De-Mystifying Analytics’ and icons of charts, graphs, and data symbols.
De-Mystifying Google Analytics Part 1: Internal Site Search
Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.
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Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Strategy
Analytics
Google
What Does Being a “Top Workplace” Mean to Us?
Hansonites reflect on what being named to The Blade's Top Workplaces of 2015 means to them.
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As you may have heard, Hanson was recently named to The Blade's Top Workplaces (for the second year in a row). Because this award is based on employee surveys, we wanted to hear what being named a top workplace means to our fellow Hansonites. (Spoiler alert: a lot of us feel lucky to be part of this team!)

Creative
Strategy
Technology
Hanson
Toledo
Request for Proposal, or Request for Partner?
Rodney Kinn of Hanson Inc. explains why sometimes a Request for Partner results in greater benefits than a Request for Proposal.
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As a digital agency, we’ve responded to our fair share of RFPs over the years. Some are well thought out and others… not so much. Previously, we've shared our reflections on the RFP process, offering some specific suggestions for how to make it more valuable for everyone. But another way companies can make the RFP process better is to ask themselves: are we looking for a vendor to complete a one-time job, or are we looking for a partner to provide solutions now and guidance into the future?

Strategy
Client Partnership
Enterprise