Migrating content into an optimized design system.
Rain Bird was ready for a digital transformation. They needed a modern website redesign that made it effortless for customers to find the products and information they needed to feel confident making a purchase from Rain Bird. With a goal to connect with their customers through richer, more engaging content, we built a cohesive digital style guide to ensure consistency across the site and increase conversation rates.
+106%
YoY WEBSITE TRAFFIC INCREASE
Compared to the previous March, the Rain Bird site post-launch had a traffic increase of 106%.
+56%
AVERAGE ORDER VOLUME
Following the store update, average order volume (AOV) increased by 56%.
Our Approach.
You can’t force customer connection. It happens when you find the right ways to engage with your audience. For Rain Bird, that meant connecting with homeowners and getting their real, honest opinion.
To identify customer journey gaps, we ran stakeholder sessions with 15 homeowners who were experienced DIYers, asking them their overall impression of the current Rain Bird experience. Those familiar with the brand commented on the quality of the products, while those unfamiliar with the product portfolio noted that “findability” was a major issue on the site.
The problem wasn’t the brand’s relationship with their customers. It was just that if you didn’t know what you were already looking for, it was difficult to find the information you needed. We recommended the addition of a chat feature to guide users through the site and provide a more personalized shopping experience. Pairing that with fulfillment enhancements like ensuring product status is always available, clearly displaying out-of-stock items, and offering in-stock notifications to increase conversation rates and improve order volume.
Our creative team put together a comprehensive Digital Style Guide to support the new site and any future Rain Bird digital properties. From there, our designs and requirements were handed off to Rain Bird's existing development partner, Oro, who brought the site to life.
Our Services
- Website redesign
- Digital style guide creation
- User testing
"Three directors personally reached out to commend me on the new site you built. It’s our first major digital project delivered on time and according to plan!"
Rain Bird's Tech Stack
Magento
Magento’s powerful, flexible, and open-source architecture gave us the freedom to craft a seamless online store built specifically around Rain Bird's unique needs.
Userfeel.com
We saw firsthand on Userfeel how real customers navigate the Rain Bird site, giving us valuable insights to create a more intuitive and user-friendly experience before it was built.
