3 Approaches to eCommerce Architecture

Thinking about jumping into the world of ecommerce? It’s all about the architecture. The best way to approach it depends on a lot of factors, like whether you have an existing site, the state of your product catalogs, how much custom functionality you need, and what your budget and technology resources are. We work closely with clients to recommend the very best solution for their unique needs, but if you’re still in preliminary thinking mode, here are some broad tips to get you started.

John Ewing, managing director of engineering at Hanson Inc., presents the pros and cons of 3 approaches to ecommerce architecture.