Remodeling a retail cabinetry giant

Evolving with consumer needs at retail with Lowe’s Home Improvement, our long-term partner, Shenandoah Cabinetry, needed to simplify their product category, combining multiple brands into one powerhouse brand. After a thorough strategy assessment and collaboration sessions with the internal team, we developed and implemented a brand roll-out that truly reflected Shenandoah’s new streamlined presence, helping them redefine their position in the market.

20+

STRATEGY/CREATIVE PROJECTS

From initial strategy assessments to social roll-outs and so much more, we completed more than 20 projects over the last six months to launch the all-new Shenandoah Cabinetry.

1,700+

LOWE’S HOME IMPROVEMENT CENTERS

With a large retail presence in Lowe’s Home Improvement, our rebrand included a full redesign of in-store marketing and brochures for cabinet designers, sales members, and Lowe’s customers.

280K+

Print Materials

To announce the launch, two new brochures and one catalog were printed, with more than 280,000 copies distributed.

Our Approach.

Through audience assessments and strategic analysis, our team collaborated with stakeholders at Shenandoah to develop a simplified brand that reflected their position in the cabinet aisle at Lowe’s, representing the “upscale affordability” Shenandoah customers have come to expect.

As part of the brand redesign, we developed a four stage guided selling approach that was as “simple as 4-3-2-1”, making it easier for cabinet designers to provide quotes and convert to sales. From estimate tear sheets to sales toolkits, our marketing materials helped support sales in Lowe’s, simplifying the process for both consumers and professionals.

Our Services

Brand Strategy
Audience Research
Brand Identity
Brand Activation and Rollout

Shenandoah's Tool Box

AEM

With a fresh look and feel, we updated the existing Shenandoah Cabinetry experience on Adobe Experience Manager to reflect a more simplified Shenandoah. Check out the site!

Ziflow

Developing retail print materials is detail-oriented work, so we quickly onboarded to Shenandoah’s proofing tool of choice – Ziflow – and have used it on multiple other partner projects since!