Giving 300 chiropractic franchises a healthy adjustment
HealthSource Chiropractic had a goal of delivering a consistent, patient-centered experience. But they were feeling the pain of 300 franchises operating more like independent clinics. Hanson’s treatment plan? A one-time brand alignment, with regular marketing strategy check-ins to maintain long-term health.
The backbone of a strong rebrand
03
patient surveys to inform strategic direction
01
new visual identity
300
websites rebuilt in 1 platform
Taking a holistic approach to refreshing HealthSource’s brand started with focused surveys to get to the heart of patient needs. Then we put on our strategic planning hats to form a refreshed identity strong enough to raise national visibility, but nimble enough to adapt to each location’s specific needs.
We bridged all 300 franchises into a unified experience, enabling patients to find their closest location. Each clinic could now feature their local expertise and connect more deeply with the communities they serve. The result? A cohesive, national brand with a personal, neighborly feel.
