HealthSource Chiropractic had a goal of delivering a consistent, patient-centered experience. But they were feeling the pain of 300 franchises operating more like independent clinics. Hanson’s treatment plan? A one-time brand alignment, with regular marketing strategy check-ins to maintain long-term health.
Taking a holistic approach to refreshing HealthSource’s brand started with focused surveys to get to the heart of patient needs. Then we put on our strategic planning hats to form a refreshed identity strong enough to raise national visibility, but nimble enough to adapt to each location’s specific needs.
