Situation
WIX Filters had a hot new product idea, but a ho-hum sales presentation. WIX asked Hanson Inc. to help rev up the excitement for its NASCAR-inspired line of high-performance filters featuring SpinFlow technology.
Since both time and budget were very limited, Hanson found an ingenious way to get maximum impact out of a simple set of custom animations and a small number of stock footage clips. A simple animation of a spinning filter was used to generate a feeling of suspense while consistently underscoring the product’s most noteworthy feature. Through strategic music selection, connective copy, and the repetition of a relatively small body of assets, the video effectively builds momentum toward the unveiling of the new product.
Results? Our client loved it. Their customer loved it. The product pitch was a success.