Situation
The Baha was a revolutionary new hearing device—that no one had heard of. Cochlear asked Hanson to help generate awareness for its patented bone-conduction hearing technology; first, among those affected by Single-Sided Deafness (SSD), and later, among pediatric candidates.
To demonstrate the real-life implications of the Baha system, Hanson set about capturing the true stories of several Baha wearers. Told exclusively through the words of the clients, doctors and family members, this compelling testimonial video gets real word-of-mouth experience to the right ears.
When Cochlear asked for a video especially for pediatric Baha candidates, Hanson took a similar approach. The Baha pediatrics video connects with parents of hearing-impaired children because it features the experiences of other parents, family members and children who have walked in their shoes.