Case Studies
Visualization serves homeowners, saves dealers time and money
How do you enable homeowners to view and compare multiple product lines that all deal with a home's exterior? Easy. You do just that. See how Hanson created one of the first visualization tools.
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Hanson helps WIX filters streamline productivity
WIX Filters wanted to reduce literature fulfillment costs, and find out how its filters tracked versus the competition.
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Hanson’s smart product catalog saves Rubbermaid $1 million
Rubbermaid Commercial Products wanted to do more than just have a print version of its product catalogs online. Hanson met the challenge and developed an intuitive product catalog that made searching easier for customers while saving the client money.
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Winning product pitch revolves around an elegantly simple idea
Hanson makes the most of limited time, budget and resources to rev up a ho-hum sales presentation — and helps Affinia-WIX Filters earn new business.
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Hanson design, content revisions boost hospital website traffic
Mercy Health Partners, a leading Ohio health care system, wanted to increase the effectiveness of its Heart Center and Children’s Hospital websites, creating lifelong patients who could depend on the websites as a vital health care resource.
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Hanson helps Jotun customers show their true colors
One of the world’s leading paint suppliers wanted to replicate online a popular in-store color visualization kiosk — but make it scalable for its multi-language markets. See how Hanson met the challenge, and earned the client the honor of Norway’s top Website for 2004.
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Hanson’s multimedia solution helps HCR Manor Care keep its caring culture alive
How do you breathe new life into a nationwide, 17-year-old employee training program? You combine valuable client input with state-of-the-art, hands-on and online program materials that can be duplicated and used at more than 400 locations.
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E-commerce is a new tool for industrial wholesaler
Although ORS Nasco, a wholesale supplier of industrial tools, maintained a company website, it lacked the ability to sell its products online — until it contacted Hanson.
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Fashion week coverage generates buzz for Brizo brand
High fashion does not always mean high visibility. Hanson helped Brizo maximize its visibility during the events and activities it regularly sponsors during the high-profile New York Fashion Week events.
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Real-time visitor feedback fine tunes user experience
Timely and detailed user feedback is vital to maintaining positive user-centered Website experiences. But, it also can be costly. However, Hanson found a highly effective yet cost-efficient solution.
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Customizable email helps Delta agencies reach target customers
Customizing emails with personalized messages and consistent branding for mass distribution is no easy task. But, Hanson did just that for Delta Faucet Company’s sales agency network. The result?
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KeyBank’s one-time investment in footage gets lots of extra mileage
Developing and continuing to motivate employees during a national sales meeting can be a daunting task. But, with proper planning and developing a theme that involves employees, Hanson successfully pulled it off for a large national bank.
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Testimonial videos get word-of-mouth referrals to the right ears
How do you build credibility for a brand new health care device? You reach out to the early adaptors and let them tell the product’s story — in their own words.
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Hanson helps Merillat customers improve cabinet planning
America’s leading cabinet maker wanted to update its site and make it easier for consumers to research their products. After obtaining consumer feedback, Hanson launched a redesigned Merillat site with several innovative updates and additions that allowed consumers to guide their own cabinet shopping.
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Consolidating sites for a more cohesive brand experience
Multiple websites for multiple markets means poor website experiences. See how Hanson helped a medical device supplier for tinnitus develop a unified and consistent online user experience.
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Real life stories make for compelling, cost-effective video solution
Maintaining and increasing student enrollment is the lifeblood of local community colleges. When a Northwest Ohio community college wanted to freshen its TV enrollment commercial, Hanson aced the test — and helped the school increase enrollment and assist a major capital campaign.
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Video lets new products shine from any angle
How do you introduce various new products across different brands to different audiences and still maintain a cohesive "family" look? If you’re Hanson, you develop a flexible template-driven approach. See examples and how we did it.
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Hanson helps HGTV.com capitalize on ‘color’
Scripps Networks Interactive found that "color" was one of the most popular search terms on HGTV.com, its popular home improvement site. To satisfy the needs of users searching for color content on HGTV.com and to attract new site visitors, Scripps Networks Interactive worked with Hanson to create an educational and exciting online color application.
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Hanson helps Zaner-Bloser develop long term interactive strategy
Learn how Hanson and Zaner-Bloser worked together to develop a long term interactive strategy for the company.
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Hanson takes music fans Backstage allowing them to search for and purchase live music photography
Learn how Hanson became the driving force behind BackstageGallery.com, a website where thousands of previously unseen images of legendary performers are available to view, collect, rate, share, and buy.
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