Strategic Marketing / Brand Planning

More companies are starting to understand: you can’t approach web strategy in a vacuum. Get out of the interactive silo. Technology touches everything. It belongs at core of your go-to-market strategy.

Steve Hanson
President/CEO

Your website can be a powerful experience of your brand. Our clients expect us to help them leverage this potential, and we work closely with their internal teams and outside agencies to make sure that we do.

  • Business Strategy Alignment
  • Brand Integration Strategy
  • Process Change and Implementation Consulting
  • Master Planning/Strategic Roadmapping

Business Strategy Alignment

Effective, insightful online solutions can only happen when they’re aligned to your business needs and processes. Hanson begins each new client engagement with an in-depth Discovery process that enables us to understand your key markets, channels, products, business drivers and organizational structure. This attention to aligning digital strategies with your business strategies maximizes your return on interactive investment, and provides fuel and focus to achieving your business objectives.

Brand Integration Strategy

A successful and rewarding user experience comes from an understanding your customers’ intentions when they come to your site, their perceptions of your brand, and the customer segmentation they most closely align with. Hanson creates brand relationships online that leverage these foundational elements, amplify the essence of your brand, and integrate with your other marketing initiatives to maximize the value and strength of your brand equity.

Process Change and Implementation Consulting

Taking full advantage of new technologies, analytics, and tools often involves the need to adopt some new processes and procedures. We provide our clients with customized training and consulting appropriate to the solution delivered, whether it be product or web content management, social marketing activities, contact management, email tools, or ecommerce processing.

Master Planning/Strategic Road Mapping

Our clients value our long-term, multi-year master plan management. We have extensive experience in building complex solutions involving multiple systems, projects, timelines and interdependencies. And we prioritize initiatives to deliver powerful experiences that engage users, grow sales and disrupt the competitive landscape, while appropriately managing budgets and resource plans.