Research and Insight Services

The best way we can serve our clients is to understand and meet the needs of their customers.

Mike Osswald
Director of Strategy

Every solution we build is designed around the needs and expectations of the user. So we test our work. We measure the effectiveness of our solutions. Then use the findings to keep honing each client’s competitive advantage.

  • Competitive Research
  • Best Practice Research
  • Professional Media Monitoring
  • Social Conversation Monitoring
  • Quantitative Research / Surveys
  • Focus Groups
  • Usability Testing
  • Web Analytics

Competitive / Best Practice Research

We conduct regular analyses of what others are doing in the interactive landscape, taking a particular interest in our clients’ competitors, industry trends, and overall best practices.

Professional Media Monitoring / Social Conversation Monitoring

We monitor the online “buzz” about our clients, and their products, competitors, and industries. With continuous, computer-aided and human-monitored research, we keep tabs on relevant blogs and discussion boards, plus industry portals, general news sites, PR aggregators and email newsletters.

Quantitative Research / Focus Groups / Usability Testing

We test the effectiveness of our work with both quantitative and qualitative research, including surveys, focus groups, and one-on-one testing.

In comprehensive usability testing, actual users and their screens are recorded as they navigate the site and perform a specific set of operations. This structured process provides a highly detailed look at how users actually interact with the site, providing valuable feedback for further fine-tuning.

Web Analytics

Hanson integrates best-in-class, comprehensive analytics solutions, tracking online banner and search advertising straight through to key performance indicators and custom reporting and insight.