Interactive Media & Promotions

It’s not enough to provide a great online experience; you need a solid plan to drive directed and measurable traffic to it. Our online media planning services enable clients to improve and assess their interactive ROI.

Serena Williams
VP Marketing Strategy and Integration

We don’t want to simply develop great solutions. We expect to be accountable for the work we do. So we track your customers from awareness to search to sale. We employ sophisticated custom tracking tools as well as configured analytics suites such as Omniture, Webtrends and Google Analytics.

When it comes to online media buys, we don’t just track impressions and clicks. We follow banner and keyword buys through to measurable actions, and report on key performance indicators so you can derive meaningful return on investment.

  • Online Media Planning and Placement
  • Search Engine Marketing / Paid Search
  • Search Engine Optimization
  • Social Media Marketing
  • Rich-media Banners
  • Microsites
  • Email Marketing
  • Custom Promotions

Online Media Planning and Placement

We offer a full suite of online media planning services, including identifying target markets with online/offline tools, determining appropriate media and optimum levels of communication, and creating and managing placements.

Our sophisticated and customized measurement and reporting processes allow us to refine and optimize placements over the course of a campaign, for the greatest return on your investment.

Search Engine Marketing / Paid Search

In addition to foundational and ongoing SEO practices, Hanson has complete SEM services from keyword analysis and selection, bid management, ad/offer messaging, and periodic optimization and testing, along with clear reporting. We also manage landing page messaging for the greatest relevancy and conversion. Our paid search methods complement a solid SEO strategy by targeting underperforming and new content, for the greatest impact when you need it.

Search Engine Optimization

SEO strategy is part of every online presence we develop, and our coding practices create search engine-friendly pages right from the start. Called “Foundational SEO” this practice involves planning keywords/phrases in advance, and developing in accordance with modern web standards that separate informational content from presentation/styling information.

Hanson stays abreast of the current algorithms used by the most popular search engines (Google, Yahoo!, MSN, and others) to ensure clients’ sites appear among the first pages for their keywords and phrases.

Social Media Marketing

Hanson implements blogs for our clients; we can also provide copywriting, content planning, and training. Other social marketing tactics include video and content seeding, social bookmarking integration, RSS feed design and podcasting — all backed up by strategic marketing and campaign integration.

Hanson can also assist with blogger outreach, appropriately contacting and forming relationships with key bloggers in our clients’ product and service areas.

Rich-Media Banners

We drive relevant traffic to clients’ sites with effective, targeted banner ads--from the simple and straightforward to sophisticated solutions featuring Flash motion graphics, video and custom coding.

Microsites

For custom campaigns, Hanson develops highly interactive microsites with Flash-based motion graphics, video experiences, custom applications like calculators, lead generation tools, and dealer locators. As with our primary web experiences, measurement and key action tracking is implemented as part of a total reporting process.

Email Marketing

Hanson develops and plans email campaign management, with custom-developed and third-party solutions, such as Exact Target and Blue Sky Factory.

Custom Promotions

The depth and breadth of our in-house expertise allows us to create unique offline and online promotions, featuring interactive experiences joined to back-end data-collection and reporting systems and third-party integrations.